Meeting Cowgirl entrepreneurs where they are. See you back in Fort Worth, in 2026!

Registration opens December 15 at 9am CST

  • Dream it.

    Learn from top marketing & business professionals how you can launch or take your business to the next level.

  • Build it.

    Connect with like-minded women that can inspire you!

  • Grow it.

    Access the inspirational National Cowgirl Hall of Fame & Museum with your registration!

AGAIN FOR 2026, BOSS MARES, INC. PARTNERS WITH FORT WORTH STOCK SHOW & RODEO, NATIONAL COWGIRL HALL OF FAME & MUSEUM TO PRESENT OUR “LEAD THE HERD WORKSHOP”

With the goal to meet cowgirl entrepreneurs and business owners where they are already meeting, Boss Mares, Inc. will host the second “Lead the Herd” Workshop on January 17, 2026, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Hall of Fame and Museum in Fort Worth, Texas. The one-day workshop will bring business and marketing expertise to attendees free of charge, all with the mission to give cowgirl entrepreneurs a leg up.

The inaugural Lead the Herd Workshop was held in 2024, assisting more than 100 attendees in learning marketing, legal and business acumen to aid in their own entrepreneurial work. Boss Mares, Inc. provides the workshops to celebrate the women who create Western lifestyle businesses and engage in entrepreneurial opportunities to provide a positive atmosphere for women to learn, connect, mentor, support and create a path to follow their business dreams.

Held at the inspiring Cowgirl Hall of Fame and Museum, the workshop will include museum and Fort Worth Stock Show & Rodeo admission, lunch, and will feature sessions focused on legal aid, business planning, marketing and branding. Aspiring attendees can register for one of the only 100 seats at bossmaresinc.org, free of charge thanks to underwriting from the Delaplaine Family Foundation and Mindy’s Hope Foundation.

Registration will be required for the event to attend. Registration opens December 15, 2025, at 9 a.m. CST.

 
REGISTER DECEMBER 15

January 17, 2026
@National Cowgirl Hall of Fame & Museum Tentative start time of 10:30 a.m. - 3 p.m.

Meet the Speakers

  • Keynote announcement soon!

  • Lorinda Van Newkirk

    Marketing & Branding

    To discuss marketing and branding is blond dynamo Lorinda Van Newkirk! Founder of Lucky Chuck, known for their fashionable, fun and functional socks, as well as her work on the fashion line, Gypsy Soule, and her From Fear to Focus marketing consulting company (and podcast of the same name), “Lo” as her friends call her, has found the magic recipe for success in the Western industry. Don’t be fooled, though, it starts with hard work. She will walk attendees through her own work while sharing wisdom, tips and tricks to succeed.

  • Emily Landry

    Certified Public Accountant

    Speaking to attendees about accounting and tax considerations is Emily Landry, a certified public accountant and Partner in Whitley Penn’s  Fort Worth office. Emily joined the 2024 Lead the Herd in Arizona and the 2025 workshop in Fort Worth, serving as a crowd favorite guiding the attendees and fielding a variety of tax questions. She will talk through tax issues using her more than a dozen years of public accounting experience that has been focused on tax planning and consulting. She is the Tax Non-Profit Industry Leader for Whitley Penn and teaches continuing education on the topic.

  • Business Planning - announcement soon!