Meeting Cowgirl entrepreneurs where they are. See you back in Fort Worth, in 2026!

Register today for the January 17 event!

  • Dream it.

    Learn from top marketing & business professionals how you can launch or take your business to the next level.

  • Build it.

    Connect with like-minded women that can inspire you!

  • Grow it.

    Access the inspirational National Cowgirl Museum & Hall of Fame with your registration!

AGAIN FOR 2026, BOSS MARES, INC. PARTNERS WITH FORT WORTH STOCK SHOW & RODEO, NATIONAL COWGIRL MUSEUM & HALL OF FAME TO PRESENT OUR “LEAD THE HERD WORKSHOP”

With the goal to meet cowgirl entrepreneurs and business owners where they are already meeting, Boss Mares, Inc. will host the second “Lead the Herd” Workshop on January 17, 2026, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Museum and Hall of Fame in Fort Worth, Texas. The one-day workshop will bring business and marketing expertise to attendees free of charge, all with the mission to give cowgirl entrepreneurs a leg up.

The inaugural Lead the Herd Workshop was held in 2024, assisting more than 100 attendees in learning marketing, legal and business acumen to aid in their own entrepreneurial work. Boss Mares, Inc. provides the workshops to celebrate the women who create Western lifestyle businesses and engage in entrepreneurial opportunities to provide a positive atmosphere for women to learn, connect, mentor, support and create a path to follow their business dreams.

Held at the inspiring Cowgirl Hall of Fame and Museum, the workshop will include museum and Fort Worth Stock Show & Rodeo admission, lunch, and will feature sessions focused on legal aid, business planning, marketing and branding. Aspiring attendees can register for one of the only 100 seats at bossmaresinc.org, free of charge thanks to underwriting from the Delaplaine Family Foundation and Mindy’s Hope Foundation.

Registration will be required for the event to attend. READ MORE ABOUT THE EVENT

 
REGISTER TODAY

January 17, 2026
@National Cowgirl Museum & Hall of Fame Tentative start time of 10:30 a.m. - 3 p.m.

Meet the Speakers

  • Kelley Sullivan Georgiades

    Keynote Speaker

    Kelley Sullivan Georgiades is a woman that wears many hats. A graduate of Texas A&M University and the TCU Ranch Management Program, she and her father co-owned Santa Rosa Ranch — the largest registered breeder of Brangus and Ultrablack cattle in the country. Today, she continues to operate the Santa Rosa Ranch commercial division in Navasota, Texas, while she and her husband, George Georgiades, own and operate GKG Land & Cattle, a commercial cow/calf, stocker and equine operation, near Millican. She began her career with a marketing firm before transitioning to Johnson & Johnson, where she worked in healthcare system sales. She is executive vice president of strategic initiatives at Sullivan Brothers Family of Companies, working with her three brothers. Over the years, Sullivan Georgiades has served as chair of the marketing committee for the Texas Beef Council, commissioner for the Texas Agricultural Finance Authority and as chair of membership development on the Texas and Southwestern Cattle Raisers Association. She has traveled internationally on behalf of the U.S. Meat Export Federation to study the agriculture production systems of the largest importers of U.S. beef. Most recently, she became the 11th woman, and 219th regent, to be appointed to the Texas A&M University System Board of Regents.

  • Lorinda Van Newkirk

    Marketing & Branding

    To discuss marketing and branding is blonde dynamo Lorinda Van Newkirk! Lorinda is an entrepreneur, CEO, coach, speaker and woman of faith. She has spent over three decades building brands, breaking patterns, and helping people stop living small and start living on purpose.

    She is the founder and CEO of Lucky Chuck®, a nationally recognized performance sock brand built for people who work hard, live fully, and refuse to quit. She is also the creator of the From Fear to Focus™ framework, where she helps entrepreneurs, leaders, and driven individuals cut through the noise, own their truth, and take focused action toward the life they actually want.

    Beyond business, Lorinda is a devoted wife of over 24 years, a proud mom to two incredible daughters, and a lifelong cowgirl who believes discipline, faith, and responsibility still matter. Her message is simple and uncompromising. Stop living in fear. Stop judging yourself. Get focused. Trust God. Fight for the life you were called to live.

  • Emily Landry

    Certified Public Accountant

    Speaking to attendees about accounting and tax considerations is Emily Landry, a certified public accountant and Partner in Whitley Penn’s  Fort Worth office. Emily joined the 2024 Lead the Herd in Arizona and the 2025 workshop in Fort Worth, serving as a crowd favorite guiding the attendees and fielding a variety of tax questions. She will talk through tax issues using her more than a dozen years of public accounting experience that has been focused on tax planning and consulting. She is the Tax Non-Profit Industry Leader for Whitley Penn and teaches continuing education on the topic.

  • Thea Larsen

    Business, Strategy, & More

    Thea Larsen is a lifestyle strategist, host, and creator who brings executive-level strategy to the complexity of modern motherhood, homemaking, friendship, and personal identity. A former corporate CEO turned entrepreneur, she founded and hosts Cowgirls Over Coffee, where she curates spaces for connection and accountability, modeling how routine and discernment can sustain even the most demanding lifestyles. A ranch wife and mother of two, Thea blends the personal with the strategic, offering women a rare combination of lived experience, executive acumen, and grounded wisdom.