Meeting Cowgirl entrepreneurs where they are. See you back in Fort Worth, in 2027!
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Dream it.
Learn from top marketing & business professionals how you can launch or take your business to the next level.
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Build it.
Connect with like-minded women that can inspire you!
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Grow it.
Access the inspirational National Cowgirl Museum & Hall of Fame with your registration!
AGAIN FOR 2027, BOSS MARES, INC. PARTNERS WITH FORT WORTH STOCK SHOW & RODEO, NATIONAL COWGIRL MUSEUM & HALL OF FAME TO PRESENT OUR “LEAD THE HERD WORKSHOP”
With the goal to meet cowgirl entrepreneurs and business owners where they are already meeting, Boss Mares, Inc. will host the second “Lead the Herd” Workshop in 2027, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Museum and Hall of Fame in Fort Worth, Texas. The one-day workshop will bring business and marketing expertise to attendees free of charge, all with the mission to give cowgirl entrepreneurs a leg up.
The inaugural Lead the Herd Workshop was held in 2024, assisting more than 100 attendees in learning marketing, legal and business acumen to aid in their own entrepreneurial work. Boss Mares, Inc. provides the workshops to celebrate the women who create Western lifestyle businesses and engage in entrepreneurial opportunities to provide a positive atmosphere for women to learn, connect, mentor, support and create a path to follow their business dreams.
Held at the inspiring Cowgirl Hall of Fame and Museum, the workshop will include museum and Fort Worth Stock Show & Rodeo admission, lunch, and will feature sessions focused on legal aid, business planning, marketing and branding. Aspiring attendees can register for one of the only 100 seats at bossmaresinc.org, free of charge thanks to underwriting from the Delaplaine Family Foundation and Mindy’s Hope Foundation.
TBD 2027
@National Cowgirl Museum & Hall of Fame